Job title: Marketing & Communications Manager, IFR4NPO Project
Role: Marketing & Communications Manager
Caitlin joined Humentum in January 2020 working specifically on the IFR4NPO project. This includes project managing the new website, implementing multi-channel social media campaigns and initiatives to grow and increase member engagement and establish a leading voice for IFR4NPO.
Caitlin is skilled and passionate about digital marketing and providing an online voice for NPOs. She previously worked as Digital Marketing and Website Development Officer for Children’s Liver Disease Foundation in the UK, where she was responsible for developing a new website, creating and implementing online national fundraising campaigns, setting up events across the UK, identifying and working with celebrity influencers and creating online communities. Before that Caitlin worked in various digital media agencies across Birmingham where she gained her vital skills, which she now uses for her passion working in the non-profit sector.
Caitlin graduated with a BA (Hons) in Business Management and Marketing from Manchester Metropolitan University.